hair product

THE FIRST REUSABLE PERMANENT HAIR COLOUR!

MOUSSE ABSOLUE

L'Oréal Paris Mousse Absolue is the first reusable permanent hair colour. The unique two chamber system freshly combines your colour at the touch of a button. Mousse Absolue diffuses a rich, non-drip mousse and a precise and easy application.

By using the 'first' reusable permanent hair colour, this is showing that it is an innovative product. The target audience for this product is women as a women features on the packet. The language used in the advert like 'rich' and 'precise' gives the buyer a sense of what they are buying is top of the range and high quality. The phrase 'at a touch of a button' means that it will be quick to do and also simple as the phrase its self is quick and easy to say.