The frosties cereal is in a unique dark blue box, with the frosties mascot, Tony the tiger featuring on the front of the box. The tiger is featured as the mascot as it shows children (the target audience of the cereal) that if they eat frosties sugar coated flakes they will grow up big and strong just like Tony. The tagline "they're more than good, they're great!" will make children think that this cereal is better than any other cereal around.
Avoid general comments and try to pin down HOW the text has a particular effect.
ReplyDelete