hair product

THE FIRST REUSABLE PERMANENT HAIR COLOUR!

MOUSSE ABSOLUE

L'Oréal Paris Mousse Absolue is the first reusable permanent hair colour. The unique two chamber system freshly combines your colour at the touch of a button. Mousse Absolue diffuses a rich, non-drip mousse and a precise and easy application.

By using the 'first' reusable permanent hair colour, this is showing that it is an innovative product. The target audience for this product is women as a women features on the packet. The language used in the advert like 'rich' and 'precise' gives the buyer a sense of what they are buying is top of the range and high quality. The phrase 'at a touch of a button' means that it will be quick to do and also simple as the phrase its self is quick and easy to say.

Mini Cooper

MINI John Cooper Works

The Big Bad Bruiser.



When you need muscle, call for John Cooper Works. Get more MINI with a big powerful drive and bold styling that’s not for the fainthearted. Restraint? It doesn't know the meaning of the word.
















There are many different variations of the mini cooper, but this model in particular is for the younger, more male dominated audience. This is down to its more aggressive form of styling. The racing flag in the picture above shows that this car as a racing pedigree. The emphasis on "The Big Bad Bruiser" is that this car is the 'muscle' of the mini cooper range, which in a way is ironic as the mini cooper, 'mini' meaning small,  is always seen as a small compact car. 

Frosties Cereal

They're more than good, They're great!





















The frosties cereal is in a unique dark blue box, with the frosties mascot, Tony the tiger featuring on the front of the box. The tiger is featured as the mascot as it shows children (the target audience of the cereal) that if they eat frosties sugar coated flakes they will grow up big and strong just like Tony. The tagline "they're more than good, they're great!" will make children think that this cereal is better than any other cereal around.