Audience- Children, because the packaging that the crisps are held in is a brightly coloured red packet with a very clear and large logo which makes it extremely eye catching for the child. Also the many pictures of teddy bears on the packet also clearly states that the target audience for these crisps are children as we associate teddy bears with children.
What is featured on the packet- The packet clearly states that these crisps are; Gluten free, they have no artificial colours and there are no artificial preservatives in the crisps. This will be a big statement that parents will look out for as they know the crisps are healthy and suitable for their children. Also the eye catching logo and the large picture of the teddy bear in the middle of the packet will particularly stand out to children, making them want to buy the crisps.
No comments:
Post a Comment